Atlas Ocean Voyages and Emerald Cruises are both newer entrants to luxury cruising, but they serve different markets entirely. Atlas operates 196-guest polar-class expedition ships globally. Emerald offers river Star-Ships and ocean superyachts, and is Australian-owned through the Scenic Group. Jake Hower compares two contemporary brands and explains which suits Australian travellers.
| Atlas Ocean Voyages | Emerald Cruises | |
|---|---|---|
| Category | Expedition / Luxury | River / Yacht-Style / Luxury |
| Rating | ★★★★☆ | ★★★★☆ |
| Fleet size | 3 ships | 11 ships |
| Ship size | Small (under 500) | River (under 200) |
| Destinations | Antarctica, Arctic, Mediterranean, Caribbean | European rivers, Mekong, Mediterranean, Adriatic |
| Dress code | Resort casual | Smart casual |
| Best for | All-inclusive luxury expedition travellers | Premium-value river and yacht cruisers |
Atlas and Emerald are both modern luxury brands, but the overlap ends there. Atlas is for travellers seeking genuine ocean expedition — Zodiac landings in Antarctica, Arctic wildlife, and an all-inclusive fare covering flights and premium drinks on 196-guest polar-class ships. Emerald is for travellers wanting contemporary river cruising on European waterways or intimate ocean yacht cruising on 100-guest superyachts, with Australian ownership providing strong local support and loyalty benefits through the Scenic Group. Most Australians will find Emerald more accessible and practical. Expedition enthusiasts will find Atlas irreplaceable.
The core difference
Atlas Ocean Voyages and Emerald Cruises both entered the luxury market relatively recently, and both operate smaller vessels — but the similarity ends there. They serve different waterways, different traveller motivations, and different definitions of what a cruise should deliver.
Atlas Ocean Voyages is a luxury expedition line operating three Portuguese-flagged polar-class vessels, each carrying approximately 196 guests. The ships deploy to Antarctica, the Arctic, the Mediterranean, the Caribbean, and Central America with Zodiac fleets for shore landings on remote beaches. The fare includes roundtrip flights from North American gateways, premium drinks, Wi-Fi, gratuities, and butler service in suites. Atlas is a subsidiary of Mystic Invest, and the brand is built around adventure exploration in places most travellers will never reach.
Emerald Cruises is part of the Australian-owned Scenic Group, operating two distinct product lines. The river fleet comprises eleven Star-Ships carrying approximately 180 guests each on European waterways and the Mekong, featuring heated pools that convert to cinemas and Missoni Home textiles. The ocean fleet centres on superyachts — Emerald Azzurra (100 guests) with an infinity pool and watersports marina, expanding to Emerald Kaia, Raiya, and Xara in 2026-2027. River fares are comprehensively all-inclusive. Yacht fares include excursions and dining but premium drinks are additional.
For Australian travellers, the distinction is straightforward. Atlas offers expedition adventure on the open ocean. Emerald offers contemporary luxury on European rivers and coastal waters, backed by Australian ownership and strong local brand loyalty.
What is actually included
The inclusion models vary significantly, particularly because Emerald offers two distinct product types.
Atlas includes roundtrip flights from North American gateways, premium drinks at all hours, Wi-Fi, gratuities, L’Occitane amenities, butler service in suites, all dining across six venues, and Zodiac excursions. The package is designed for comprehensive all-inclusive expedition cruising.
Emerald’s river product is generously inclusive: all meals in the main restaurant, complimentary drinks with lunch and dinner (beer, wine, soft drinks), guided excursions at every port, airport transfers, gratuities, and Wi-Fi. The river inclusion model is among the most comprehensive in European river cruising.
Emerald’s yacht product includes all dining, one excursion per port, and watersports marina access. Premium beverages are additional — a meaningful difference from Atlas’s open-bar model. Gratuities and Wi-Fi policies vary by booking type.
For straightforward comparison: Atlas’s ocean product is more all-inclusive than Emerald’s yacht product. Emerald’s river product is competitive with Atlas on inclusion, particularly with excursions and transfers bundled. The key difference is that Atlas includes flights and premium drinks; Emerald’s river product includes excursions and transfers.
Dining and culinary experience
Both lines offer quality dining scaled to their intimate ship sizes.
Atlas provides six dining venues on its 196-guest expedition ships with regionally inspired menus, resort-casual atmosphere, and no formal nights. All dining and premium beverages are included. The cuisine reflects expedition destinations with Portuguese-influenced cooking and international fare.
Emerald’s river Star-Ships offer the main Reflections Restaurant with panoramic river views, open-seating dining, and menus featuring regional European cuisine reflecting the waterways traversed. A light lunch venue and poolside café complement the main restaurant. All meals are included.
Emerald’s superyachts feature the main La Cucina restaurant and a more casual poolside dining option. The intimate 100-guest format on Azzurra creates a personal dining atmosphere, though the smaller galley naturally limits the variety compared to dedicated ocean vessels.
Atlas wins on beverage inclusion and variety across six venues. Emerald’s river product wins on the connection between cuisine and destination — sailing through Burgundy while eating Burgundian food and drinking local wines creates a dining immersion that ocean vessels cannot replicate.
Suites and accommodation
The accommodation comparison spans three different product types.
Atlas staterooms are modern (launched from 2021) with L’Occitane amenities, balconies in most categories, and butler service in suites. The ships are purpose-built for expedition with contemporary design. Cabin sizes reflect the expedition philosophy — comfortable for sleeping but the real living happens on deck and ashore.
Emerald Star-Ship cabins on the river fleet feature Missoni Home textiles, full-length glass doors that open to juliet balconies in most categories, and owner’s suites with wrap-around balconies. Staterooms are well-appointed for the river segment, typically 160 to 315 square feet depending on category.
Emerald Azzurra cabins feature 88 per cent balcony accommodation, with stateroom sizes appropriate for a 100-guest superyacht. The Owner’s Suite offers the most generous space aboard, with the intimate vessel size ensuring personalised service across all cabin categories.
All three products deliver modern accommodation with contemporary design — a contrast to older luxury lines. The primary difference is purpose: Atlas cabins support expedition living, Emerald river cabins frame the passing scenery, and Emerald yacht cabins provide coastal resort comfort.
Pricing and value
The pricing comparison requires separating Emerald’s two products.
Atlas per-diems range from approximately AUD $800 to $1,500 per person per night for expedition voyages, with Antarctic and Arctic itineraries at the premium end. The included flights from North American gateways represent significant value, though Australian travellers add their own positioning flights.
Emerald river per-diems typically range from AUD $400 to $700 per person per night for European river cruises, including all meals, drinks, excursions, and transfers. The comprehensively all-inclusive nature means minimal onboard spending.
Emerald yacht per-diems range from approximately AUD $500 to $900 per person per night for Mediterranean and Adriatic sailings, with excursions included but premium drinks additional.
For Australians, Emerald’s river product offers the most accessible entry point with strong value given the inclusion level. Atlas commands expedition-segment pricing for a fundamentally different experience. These lines do not compete on price — the choice is between expedition adventure and contemporary river or coastal luxury.
Spa and wellness
Both lines offer wellness facilities scaled to their intimate ship sizes.
Atlas ships feature compact spas with L’Occitane products in an intimate setting. The expedition philosophy means the real wellness experience is active — kayaking, hiking, Zodiac excursions — rather than spa-based.
Emerald Star-Ships feature the Sun Deck heated pool that converts to an evening cinema — a signature feature unique to the brand. A small wellness area offers massages and treatments. The pool-cinema concept creates a dual-purpose space that maximises the intimate ship footprint.
Emerald Azzurra features an infinity pool, a watersports marina (kayaks, paddleboards, snorkelling equipment), and a spa with treatment rooms. The marina is a genuine differentiator for the yacht product — guests can swim, kayak, and paddleboard directly from the ship.
Emerald’s watersports marina on the yacht product and the convertible pool-cinema on river ships are creative uses of intimate ship space. Atlas’s wellness proposition is the expedition itself. Neither line competes with larger ships on spa scale, but both deliver experiences appropriate to their format.
Entertainment and enrichment
The enrichment philosophies reflect the different cruise types.
Atlas delivers expedition-focused enrichment. Naturalists, expedition leaders, and wildlife photographers lead daily briefings, Zodiac excursions, and shore landings. The 196-guest format creates intimate discussion sessions and expert access that larger ships cannot match. Evenings are conversational and social with no production shows.
Emerald’s river enrichment centres on destination-linked programming. EmeraldPLUS activities include themed dinners, local cultural performances, artisan workshops, and regional tastings. The river cruise format allows daily excursions to cities and towns along the waterway, with expert local guides. Evening entertainment includes local musicians and cultural presentations.
Emerald’s yacht enrichment includes guided excursions at each port, watersports activities from the marina, and casual evening entertainment. The intimate 100-guest format on Azzurra creates a social atmosphere where the destination and fellow guests provide the primary engagement.
Atlas makes the expedition the curriculum. Emerald makes the destination — whether a Danube city or an Adriatic harbour — the experience. Both are destination-driven rather than ship-driven, which is a shared philosophy expressed through different formats.
Fleet and destination coverage
The fleet comparison reveals different strategies in scale and waterway.
Atlas operates three polar-class ocean ships (approximately 196 guests each) reaching Antarctica, the Arctic, the Mediterranean, the Caribbean, and Central America. The fleet is compact and focused on expedition. Atlas Adventurer (luxury sailing yacht, 200 guests) is expected in 2028.
Emerald operates eleven river Star-Ships on European waterways (Rhine, Danube, Main, Moselle, Douro, Saone, Rhone) and the Mekong, each carrying approximately 180 guests. The ocean fleet includes Emerald Azzurra (100 guests) with three sister superyachts — Kaia, Raiya, and Xara — joining in 2026-2027. The combined fleet offers unprecedented flexibility across rivers and coastal oceans.
Atlas covers destinations Emerald cannot reach — polar regions, remote expedition coastlines. Emerald covers waterways Atlas cannot navigate — European rivers, the Mekong, Mediterranean and Adriatic coastal harbours sized for 100-guest yachts. The fleets are entirely complementary with zero itinerary overlap.
Where each line excels
Atlas Ocean Voyages excels in:
- Polar expedition. Antarctica and Arctic voyages with Zodiac landings and expert naturalist teams. No Emerald product reaches these destinations.
- Comprehensive ocean all-inclusive. Flights, premium drinks, all dining, Wi-Fi, and gratuities bundled into one fare.
- Adventure focus. Kayaking, wildlife photography, and shore landings on remote beaches define the experience.
Emerald Cruises excels in:
- European river cruising. Eleven Star-Ships across major European waterways with all-inclusive fares covering meals, drinks, excursions, and transfers.
- Australian ownership. Scenic Group backing provides local customer service, AUD pricing, and loyalty programme integration.
- Product breadth. River and ocean options under one brand, with the yacht fleet expanding rapidly in 2026-2027.
- Accessible pricing. River per-diems from approximately AUD $400 represent strong value with comprehensive inclusions.
Standout itineraries for Australian travellers
Atlas Ocean Voyages
Antarctica Expedition (10–14 nights from Ushuaia) — Zodiac landings on the Antarctic Peninsula with included flights from North American gateways. The signature Atlas experience for expedition-minded Australians.
Mediterranean Expedition (7–12 nights) — Atlas’s intimate expedition format applied to Mediterranean harbours, offering the most accessible entry point for Australians considering the brand.
Emerald Cruises
Danube Delights (8 nights, Budapest to Passau) — The classic European river cruise through Hungary, Austria, and Germany. All meals, drinks, and excursions included. Accessible from Australia via direct flights to European gateways.
Emerald Azzurra Mediterranean (7–10 nights) — Intimate 100-guest superyacht cruising in the Mediterranean and Adriatic with watersports marina and included excursions. The yacht product Australians have been waiting for from the Scenic Group.
Mekong River (7–14 nights, Vietnam and Cambodia) — A culturally immersive river cruise closer to home, accessible via short flights from Australian cities. All-inclusive river fares apply.
Ship-by-ship recommendations
Atlas Ocean Voyages
World Navigator, World Traveller, or World Voyager (196 guests each) — Identical sister ships with polar-class expedition capability. Choose based on itinerary and dates. All launched from 2021 with contemporary design and L’Occitane amenities.
Emerald Cruises
Emerald Azzurra (100 guests) — The flagship ocean yacht with infinity pool and watersports marina. The most intimate ocean cruise experience in the Scenic Group portfolio. Mediterranean and Adriatic deployments.
Any Star-Ship on the Danube or Rhine (approximately 180 guests) — The proven river product with signature heated pool-cinema, Missoni Home textiles, and comprehensive inclusions. The best entry point for Australian travellers new to the brand.
Emerald Kaia, Raiya, Xara (arriving 2026-2027) — New superyachts expanding the ocean fleet. Watch for introductory pricing and new destination deployments including the Red Sea.
For Australian travellers specifically
The Australian ownership factor is decisive for many travellers in this comparison.
Emerald’s Scenic Group backing provides tangible benefits: local customer service from Australian offices, AUD pricing, loyalty programme integration with Scenic, and familiar booking through Australian travel agents. The brand is well-established with decades of loyalty, particularly among the 40s-to-60s demographic. Atlas has no Australian presence — no local office, no departures, no regional marketing. For Australians seeking local brand support, Emerald wins decisively. For those seeking expedition adventure, Atlas delivers something Emerald cannot replicate.
The onboard atmosphere
The atmospheric difference reflects the fundamental product distinction.
Atlas feels like a private expedition yacht. One hundred and ninety-six guests share Zodiac briefings, wildlife sightings, and stories of the day’s landings over included premium drinks. The atmosphere is purposeful and adventurous — fellow passengers are well-travelled, curious, and drawn to places most people will never visit. Resort casual dress code throughout.
Emerald’s river ships feel like floating boutique hotels. One hundred and eighty guests watch the European countryside pass from panoramic lounges, enjoying regionally inspired cuisine as the scenery changes. Emerald’s Azzurra feels like a private coastal resort — 100 guests with an infinity pool, watersports marina, and Mediterranean ports. Both products share a contemporary, unstuffy approach with Atlas despite the vastly different waterways and purposes.
The bottom line
Atlas Ocean Voyages and Emerald Cruises both represent the modern wave of smaller-ship cruising, but they serve completely different travel desires.
Choose Atlas for genuine polar and ocean expedition on intimate 196-guest ships with comprehensive all-inclusive packaging. Choose it for Zodiac landings, wildlife encounters, and destinations that no conventional cruise ship can reach. Accept that Australian travellers face positioning flights, that the fleet is compact, and that no local brand support exists.
Choose Emerald for contemporary river and coastal yacht cruising backed by Australian ownership, local customer service, and strong brand loyalty through the Scenic Group. Choose the river product for all-inclusive European waterway cruising. Choose the yacht product for intimate Mediterranean sailing with watersports and included excursions. Accept that there is no expedition capability and that destinations are conventional rather than remote. For most Australian travellers, Emerald provides the more accessible experience. For those with expedition ambitions, Atlas provides the adventure that Emerald’s fleet is not designed to deliver.